“Where the River Rides Bold.”
Long before the roads were paved and the feed store stood tall, the river carved its way through this wild Arizona land. They called it Río Nuevo — “New River.” But there was nothing soft about it. It was a hard-running wash, forging grit and life into everything it touched.
The Rio Nuevo Hat is our tribute to that spirit — a classic blue cap stitched with bold, 3D puff embroidery that stands proud, just like the legacy we wear. It’s the color of open sky at high noon and denim worn to perfection. Built for long days, dust storms, and nights under a starlit sky.
This isn’t just a hat. It’s a marker of where you’re from — or where you’re headed. A nod to the land that feeds us, moves us, and keeps us tough.
Rio Nuevo is for the riders, the risk-takers, and the ones who build something from nothing. Just like the river that started it all.
- Trucker Style Hat with Embroidered three dimensional Three Bars Logo
- Adjustable Snap Closure
